In Spring 2022, West Elm and the ever-so-vibrant Plant Kween collaborated to bring to life an exclusive collection to inspire all plant parents.

To celebrate the release of this colorful and playful collection, I collaborated with the stakeholders and the social media team to create a cohesive story to inspire shoppable moments.

TOOLS: Adobe XD, Figma, Photoshop
ROLE: Editorial Design, Marketing Design

Collaboration

Plant Kween’s just-for-us collection.

From email campaigns to editorial pages, we drive plant parents back to a page dedicated to Plant Kween’s playful collection on westelm.com.