Known for its colorful and novelty kitchen appliances, Dash makes cooking fun for all ages. As a fast-growing brand, based in NYC, the startup promotes healthy and simple living.
ROLE: Marketing, Packaging, Branding, Illustration
By prioritizing email marketing campaigns and building a social presence, I collaborated with the marketing and social leads to create various email flows and tests to help increase click-through rates and overall sales.
As the main digital designer, I collaborated with the AD to iterate and templatize informational and promotional emails to help build a story with Dash’s products.
Marketing
I created engaging content for social media, and worked with collaborators, such as fitfluencer, Claire P. Thomas, to design her recipe book, The Waffly Fit Cookbook.
As a small team, we like to wear many (chef) hats.
Designing holiday mini waffle hot plates to kitschy fun GIFs for Amazon, we created stills and product trailers for marketing and customer education purposes.